You've probably lost count of all the times you tried to make a creative project work. What should have been a no-brainer has turned into your biggest nightmare as it's resisted your best efforts to articulate it. For some reason, the words escape you, the concept is hard to explain, or the result is a poor facsimile of what you see in your mind's eye. Nevertheless, say “yes” when a boss or client asks you to return to the drawing board again on June 26th. Instead of another dead end, you'll be surprised to find a sparkling idea where an uninspired concept used to be.

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