They say you can’t make more without spending more and that’s something you need to think about this week. You’ve been riding a wave of success recently thanks to an increase in customers or an uptick in demand. This increase is so substantial that you may need to reinvest in your business just to keep up. Maybe you have to update equipment, expand operations, or simply upgrade your look. But the cost of doing this will be steep which begs the question: is it worth it? Yes. Because even if the current wave of success passes there’s bound to be another one right behind it.