Success in business doesn’t always result from beating out your competition and dominating the market. It’s not all about demographics, target audiences, and algorithms. There is such a thing as the human touch. Yes, you spend a lot of time on Zoom mediating gripes among co-workers, responding to your backlog of unanswered emails, and touching base with clients to make sure everything’s OK, but this type of interaction builds community and cooperation. It makes people feel valued – especially during times when they feel taken for granted. You will see how those efforts pay off in loyalty, support, and increased revenue in the weeks ahead.

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